Selling From the Beach
Deep Dive · Amazon.ca · Vol 043
the canada decision sheet

Should I sell on Amazon.ca?

Four honest questions, the real cost of entry, and the federal law most US sellers don't know about. Thirty minutes to a yes or no.

Canadian Amazon GMV, estimate vs Amazon.com
~ smaller than you think ~
Amazon.com
100
Amazon.ca
~7
a Canadian shopper spends roughly seven cents on every US dollar
4Questions to Answer
30 minTo a Yes or No
12 moPayback Target
$0Extra Pro Plan Fee
The thirty-second version. If you already have a Professional Amazon.com account, you can sell on Amazon.ca for zero extra plan fee through the North America Unified Account. The real cost lives in bilingual labels, importing as a non-resident, and registering for GST/HST. This sheet shows you where.
Selling From the Beach
01 · The reality
pg. 01
what makes canada different

Three things most US sellers don't know about Amazon.ca.

The fee structure is identical to Amazon.com. The selling tools are identical. The catalog is identical. The country is not.

One. The selling plan is free. A Professional Amazon.com seller adds Canada at no extra plan cost through the North America Unified Account. Amazon charges the lower of USD $39.99 or the sum of per-marketplace fees. You already pay the $39.99. Canada is included.

Two. Bilingual labeling is federal law. The Consumer Packaging and Labelling Act requires prepackaged consumer products sold anywhere in Canada to show identity, net quantity, and key declarations in both English and French on the physical packaging. Country-wide, not a Quebec thing. Quebec layers stricter rules on top via the Charter of the French Language. Note: this is a packaging requirement, not a listing requirement — Amazon shows your listing in whatever language the shopper has selected, no translation needed on the listing side.

Three. Amazon.ca is roughly seven cents on the US dollar. Independent estimates put Canada's Amazon GMV at $10–15B USD versus the US at $190–220B. Plan against that, not the ten-percent figure you'll hear at conferences. A US seller doing $1M a year is realistically modeling $50–80K from Canada in year one, not $100K.

The decision is small. The friction is real.
— what this sheet actually tells you
Selling From the Beach
02 · The four questions
pg. 02
the filter

Four questions. Yes to all four and you launch this quarter.

Answer honestly. These are the four that actually move the decision.

1
Is Amazon.com already profitable for you?
deal-breaker: expansion adds variance to a working business. It does not rescue a thin one. If US net is unstable, the Canadian dollars come too slowly to fix it.
2
Can your product packaging be bilingual EN+FR?
cost item: required by federal law for most prepackaged consumer goods. Either redesign your label, sticker over for Canada, or order a CA-specific SKU run.
3
Are you ready to act as Canadian importer of record (or partner with someone who is)?
operations: someone has to clear customs, pay duties at the border, and hold the importer account with CBSA. That someone is you, your freight partner, or a Canadian entity acting on your behalf.
4
Are you willing to register for a Canadian GST/HST number?
cash positive: registration lets you recover the 5% GST you pay on imports into Canada. Skipping it leaves that 5% on the table as a permanent cost. An accountant handles the paperwork.
the demand-test escape hatch

If you want to validate Canadian demand before committing to bilingual packaging and a GST number, use Remote Fulfillment with FBA for the first 90 days. Amazon ships your US inventory to Canadian buyers, the buyer is the importer of record, and you spend zero on Canadian infrastructure. Details on the next page.

Selling From the Beach
03 · How to fulfill
pg. 03
pick your fulfillment

Two real ways to fulfill Canada. Start with the easy one.

Amazon Warehousing and Distribution does not extend to Canada at the time of writing. You have two viable paths and one fallback.

option 1 — start here
Remote Fulfillment with FBA
Amazon ships your eligible US-stock inventory to Canadian buyers from US warehouses. Zero inventory split, zero Canadian importer setup required. Customer pays import duties as importer of record. Delivery is slower and not Prime-flagged.
Best for: the first 90 days. Validate Canadian demand on your top SKUs without committing capital.
option 2 — graduate to this
FBA Canada (via NAUA)
Ship inventory directly into Mississauga or Calgary FBA centers. Prime-eligible, fastest delivery, best buy-box win rate. You handle the cross-border move and need bilingual packaging if the product is regulated.
Best for: SKUs that prove 30+ units per month on Remote Fulfillment. Move winners, leave the long tail on Remote Fulfillment forever.
option 3 — fallback
Merchant-fulfilled (MFN)
Ship from your US 3PL or warehouse on Amazon.ca orders. Slowest, not Prime, not buy-box-friendly. The math only works on low-volume oversize where FBA fees crush margin.
Best for: oversize SKUs under 5 orders per month, or as a backstop while FBA-CA stock is in transit.
the launch path most sellers should run

Turn on Remote Fulfillment for every eligible SKU on day one. Watch the data for 90 days. The 5–10 SKUs that pull weight on Canadian traffic become your first FBA-CA inbound shipment. Everything else stays on Remote Fulfillment. You never split inventory on a SKU until it earns the right.

Selling From the Beach
04 · The cost reality
pg. 04
what year 1 actually costs

The honest math looks like this.

The biggest costs are not the obvious ones. The Pro plan is free if you have one for the US. The two real line items are bilingual packaging and the GST/HST setup. Everything else scales with your volume.

Year 1 line item Realistic range Notes
Extra Professional plan fee $0 NAUA — already covered by US plan
CRA Business Number + RM import account + RT GST account $0 self / $300–$800 with accountant one-time
CARM Client Portal registration $0 mandatory since Oct 2024
Bilingual packaging redesign or sticker run $200–$2,000 per SKU depends on category and packaging style
Inbound freight + customs into Canada variable quoted by your freight partner
5% GST recovery on imports positive cash flow only if you register for GST/HST
Numbers are illustrative templates. Pull live quotes from your packaging vendor, accountant, and freight forwarder before modeling.
the part that earns you money back

If you register for GST/HST, the 5% federal GST you pay at the border on every inbound shipment becomes recoverable through your quarterly or annual return as an input tax credit. The same applies to GST paid on Canadian freight, prep, warehousing, and Amazon fees. On a seller pushing CAD $200K of inventory into Canada annually, that is roughly CAD $10K recovered. The cost of registering is a fraction of that.

Selling From the Beach
05 · The verdict
pg. 05
your score

Count your yeses. Decide today.

Go back to page 02. Count your yeses across the four questions. The score tells you not just whether to expand, but how.

4 / 4
Launch this quarter. Turn on Remote Fulfillment now, start the bilingual packaging redesign, register for the Business Number and GST/HST. First FBA-CA shipment in 90 days. ~ green light ~
2–3
Start with Remote Fulfillment only. Validate demand on US-stock for 90 days. Fix the unanswered question in parallel: line up an accountant, get a packaging quote, sort out your freight and customs path. ~ phased entry ~
0–1
Stay on Amazon.com. Every dollar of expansion overhead is a dollar not spent on listings, ads, and SKUs that already work. Re-score when US net is steady and your import path is clear. ~ skip for now ~
need help on the Canadian side?

Importing into Canada and registering for GST/HST is mostly paperwork, but it is paperwork written in Canadian tax-speak. jonescosman.com handles non-resident GST/HST registration, importer accounts, and CRA filings for Amazon sellers.

If this helped, the rest of the newsletter is like it. Free, weekly, written for the kind of seller who runs the math before signing up for the workshop. Selling From the Beach → sellingfrom.co/newsletter
— see you on the next sheet
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